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Introduction to LinkedIn

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LinkedIn is a professional social media platform.  This is where you can go to connect with business colleagues, network yourself, search for work, conduct research on various companies, showcase your business or products.  LinkedIn is essentially the new resume.  This profile can provide an in-depth insight of who you are, what you do, and what you have accomplished.  You can connect with people on topics that have interests in.

For more information on LinkedIn and what it is all about, read this Business News Daily article: What Is LinkedIn?

Instructions and pertinent information on how to set up a LinkedIn profile.

  • On the top right hand of the page click on “Join Now.”
  • You will need a valid email address to join this platform.
  • Create a password
  • Click on agree and join
  • Enter your first and last name
  • You may be asked to make sure you are not a robot, click yes
  • Enter in your zip code
  • LinkedIn will ask you for your recent job title and the company you work for, put that in
  • Confirm your email address, once you do this, LinkedIn will send a passcode to the email address you provided.  Check your email to get that code and then go back to LinkedIn and type in that code.  You can now agree and confirm your account.
  • Add quality keywords to each section of your profile.  Using industry key or “buzz” words will get you more recognized in searches.
  • Bear in mind that LinkedIn is not the same thing as Facebook or other social media platforms.  You must be act professionally on this site.
  • Keep up to date on any news skills you acquire
  • Once your account has been created, you can put your LinkedIn profile on business cards, websites, and in the email signature portion of your email.
  • When adding a photo, you don’t need a professional photo, but be sure to add a high-quality picture of yourself.  Make sure it is a recent picture as well.
  • You can change the headline of your profile.  The headline will default to your job title, but you can change this by going in and editing it. Make sure you write your summary in the first-person.
  • Your summary on LinkedIn should contain the bulk of your information.  This section should detail your skills and competencies.  You can also share some of your accomplishments in this section.  You can get some good keywords in this section too.  You will be more visible in searches.
  • The summary section has fields you can fill out:
    • Intro
    • About
    • Featured
      • This is where you can share articles or articles that you may have published.
      • You can also share some of the things you are currently working on.
    • Background
    • Skills
    • Accomplishments
    • Additional information
    • Supported Languages
  • I am going to emphasize the importance of keywords again because when people or potential employers browse through LinkedIn, they search through the recommendations or the search bar.  So, if you want to be found, it is important to use important keywords.  For example, if you are a web designer, you will want to use words like “web design,” or “web designer.”  If you are unsure on what kind of keywords to use, you can simply look at other profiles to see what types of keywords they are using.  Also look on company webpages to see what kind of keywords they use.  This will help you narrow down the important words that you could place on your site.
  • Remember, LinkedIn is essentially the new “resume,” so it is important for you to expand on your work history.  You also can upload photographs, videos, presentations; this will allow you to demonstrate your work further.
  • If you are not comfortable placing the years you graduated from college, it is not necessary to put them in.
  • Consult with colleagues, mentors, teachers, co-workers, and supervisors to help you list the skills you know you are good at.  You can up to 50 skills in your profile.  Over time, we lose the ability to certain things we once did, so you can always change and update your skill section.
  • There is an endorsements section on LinkedIn where you can endorse people for certain skill sets that you know they possess.  They can also endorse you.  Make you turn on your endorsement feature so that people can do this for you.
  • You can also ask someone to write a recommendation for you, and you can also write a recommendation for them.  These can be placed on your LinkedIn account for people to view.
  • You can control how much a person sees on your account.  You can make your profile visible or you can turn it off.  But if you want to be noticed, I would recommend leaving the link visible.
  • You can customize your URL section of your account.  You can create one that makes it easier for people to remember.
  • You can connections to your network.  You can search for people in the search bar.  LinkedIn periodically imports contacts onto your page to help you connect with others.  Once you establish a connection, you can communicate with them through the messaging icon.  LinkedIn will also send you suggestions based on your industry and interests.
  • You can join various types of professional groups where you can share your experiences, ask questions, build professional relationships, and share stories.
  • When you build you network and start to “like” content that you see, LinkedIn will share newsfeeds that pertain to your interests and career.  You can share your news, resources, and posts for people to see as well.
  • A good way to get your message across to is write blogs that will establish you as a thought leader.  Under the post or update section, you can choose to write an article.  There is a publishing page feature in LinkedIn.  If you want to include images in your message, make sure you use royalty-free or Creative Common images.
  • LinkedIn has a job’s page, and you can you customize this page with your career interests.  You can also look for jobs and careers from this page.
  • There are different types of LinkedIn accounts, there is the basic free account or there are various premium accounts.  You can try the premium account for free for one month.  For more information on the different accounts, read this article: Is LinkedIn Premium Really Worth It?
  • There are ways to customize your privacy and account settings.  To get in depth information on this process, call a librarian for assistance.